Daniel Pink is the author of five provocative books about the changing world of work, including the long-running New York Times best seller A Whole New Mind, and the #1 New York Times best seller Drive. His books have been translated into 33 languages.His latest book, To Sell Is Human: The Surprising Truth About Moving Others, offers a fresh look at the art and science of selling. As he does in A Whole New Mind and Drive, Pink draws on a rich trove of social science for his counterintuitive insights. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more.
Dr. Robbie Melton
Dr. Robbie Melton, associate vice chancellor of mobilization and emerging technology with the Tennessee Board of Regents, will close the Symposium with a high-energy keynote that will take a unique look at the role of mobile technology in education. Throughout her forty years in the field of education, Dr. Melton has received numerous teaching and technology awards and acclaims. Dr. Melton has published and presented around the nation about the impact and value of mobilization for education and the workforce. She has even acquired a new moniker as an “Appologist”, due to her study of the pedagogy and best teaching practices with mobilization, quality standards for the utilization of mobile apps, and for her creation of the Mobile App Education and Workforce Resource Center.
In preparation for the 2014 Symposium, presenters were asked to record an “elevator pitch” of his or her presentation to grab attendees attention and tell them exactly why they should attend that particular session.
An elevator pitch (or elevator speech or statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition.The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.