Kelly

Large Enrollment Online Arts Course from an Administrative Perspective or Dollars & Cents of Online Learning

An online course in popular music uses material developed by Kelly. Fixed-term instructors work with the students, answer questions, and grade. In terms of money and practicality, there needs to be an incentive/reward to:
Department heads
Departments
Individual instructors

Currently pay instructors $4,500
8 sections/semester; $36,000/semester to generate 1,200 enrollments
cost per student enrollment $30
cost per credit hour $10
Next year increasing instructor cost to $5,000 and adding a course manager for $30,000.
Cost per enrollment will increase to $51.99, credit hour/$17.40.

Instructors are paid well, so there is good retention; less time training instructors.

From a department head standpoint, it is like heaven. It generates lots of enrollments, predominantly because it’s online. It’s convenient; it fits in students’ schedule.

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